Even just a few years ago, optimizing websites for mobile browsers was a painful and difficult process, in part because of the limitations of most mobile browsers. Today, thanks to the proliferation of WebKit (which powers the browsers on the iPhone, Android (

We’ve put together a toolkit of resources for the designer and non-designer alike to get you started. Did we miss your favorite tool or service? Let us know in the comments!
Services for Optimizing Your Content for Mobile Browsers

MoFuse and MoFuse Premium — MoFuse has been offering a simple way for bloggers and businesses to easily create mobile versions of their websites for quite some time. For bloggers or smaller sites, the company offers MoFuse for Blogs, which is a free and easy way to quickly mobilize your web site (it uses your RSS feed to generate the new site) whenever it is accessed by going to “m.yourdomain.com.” For businesses or larger sites that want a little more control, MoFuse Premium offers more customizable options.
Disclosure: MoFuse powers Mashable’s mobile website.
Mippin — Mippin is another free service that can create a quick mobile version of your website using your RSS feed. The options aren’t extensive, but the version that Mippin creates should be viewable on almost any WAP compatible mobile phone.
mobiSiteGalore — mobiSiteGalore can create quick mobile versions of websites, offers users some customization options, and can take advantage of the .mobi TLD. mobiSiteGalore will let you create your mobile site from a computer or from your phone.
Plugins for WordPress and Other Publishing Systems


WPtouch — WPtouch is a fantastic plugin available for WordPress.org users (WordPress.com users can also take advantage of WPtouch with the recent addition of mobile themes) that automatically makes your site easy to read and access from an iPhone or Android device.
The plugin is extremely robust and even offers backend features like the ability to set an iPhone Favicon (so that when users add your web page to their iPhone’s home screen, it has a great looking icon), the ability to work with other WordPress plugins like FlickrRSS and Blip (

WordPress Mobile Edition – Crowd Favorite created this plugin that allows users to easily define what type of devices should be shown a mobile web page (and what shouldn’t — for instance if you want BlackBerry users to see your mobile page but you want iPhone users to see the full site) and it comes with Crowd Favorite’s Carrington Mobile Theme which is easy on the eyes and also fully customizable.
WordPress Mobile Pack — The WordPress Mobile Pack is from the dotMobi team and it is a whole suite of tools for mobile web optimization. It includes a base mobile theme, which is very attractive, a mobile admin panel, mobile ad support and the option for visitors to switch between the full and mobile versions of a website.
WPtap — WPtap is a plugin for WordPress, and the site also offers up some alternative themes for users who want a more customized look and feel to add to their sites. WPtap looks very similar to WPtouch, but the emphasis seems to be on offering pre-built mobile styles.
WordPress Mobile by Mobify — This is a plugin for the Mobify service (see description in the next section). It handles automatic redirection of mobile clients to your Mobify mobile view page.
Mobile Plugin for Drupal — Mobile Plugin offers Drupal (


Tools for Designers

Mobify has a visual editor that lets you see what your content looks like on different device types and you can then modify the CSS and see the changes in real-time. Some sites that have used Mobify to create mobile optimized versions of their content include A List Apart and revered web developers and designers, such as Jonathan Snook and Veerle Pieters.
iPhoney — iPhoney from Marketcircle gives Mac users a pixel-accurate web browsing environment that is powered by Safari (

iWebKit — iWebKit is a framework of sorts for creating iPhone-optimized websites or web apps that can take advantage of the iPhone’s UI elements and other features.
jQTouch — jQTouch is a really innovative jQuery plugin for mobile web development on the iPhone and iPod touch. With it you can create websites or web apps with animations, support for forms, customized UI elements, additional extensions, swipe controls, and more. The developer is really active with the project and some of the stuff you can do with it is amazing.
iPhone Compatible CSS Layouts — Matthew James Taylor created a bunch of liquid CSS layouts that are iPhone and iPod Touch compatible and free for anyone to use. If you’re looking for a starting point for building a mobile optimized site, you might want to give these layouts a look.
Other Resources
Mobile Web Design by Cameron Moll — This is a really great book (available in print or as an ebook) with tips, best practices, and examples on styling and optimizing your site for mobile content. If it suffers from anything it is that it was written before the iPhone explosion really took off, thus it isn’t as up to date as it could be. Still, for mobile web enthusiasts, there’s a lot of great information here.
Craig Hockenbery’s “Put Your Content in My Pocket” — In August of 2007, Craig Hockenberry (from the Iconfactory and one of the brains behind Twitterrific (

Smashing Magazines’s Mobile Design Showcase – Need some inspiration? Smashing Magazine did a great roundup of iPhone optimized designs in September.
CSSiPhone — CSSiPhone is a CSS gallery dedicated to iPhone optimized site designs. Like Picasso said, “Good artists copy, great artists steal!”
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